Hard Grinds Mobile Coffee Shop

My friend Ness runs the coffee trailer next door to my office in Westbow’s Cedarbrook development and was looking for a simple, versatile logo for merch and stamped cardboard cup sleeves. Her trailer is framed by the trees along Chilliwack Creek, with Chilliwack Mountain in the background, and she wanted those elements captured in the logo.

She tried generating a few options with AI but wasn’t quite happy with them, so I took a crack at it and here’s what we came up with…

While not a literal representation of the surroundings, the logo still carries a distinct West Coast feel 😊